ANIMATION, BANNER AD PROPOSAL

JKreative

Fry-nally Dinner

A family of hungry fries, looking for a place to eat, jumps into the McDonald's fry container, in hopes to satisfy their cravings and appetites.


This proposal was developed to create a creative and engaging animated banner ad for McDonald’s, aimed at increasing foot traffic to its restaurants. The concept was designed to align with McDonald’s brand values, with a focus on convenience for families. The ad connects with the target audience and encourages restaurant visits using stop-motion animation, humor, and family-centric messaging.


This proposal was developed to create a creative and engaging animated banner ad for McDonald’s, aimed at increasing foot traffic to its restaurants. The concept was designed to align with McDonald’s brand values, with a focus on convenience for families. Using stop-motion animation, humor, and family-centric messaging, the ad connects with the target audience and encourages restaurant visits.

Key Features

  • Appealing Concept: Turning fries into a quirky family for humor. Stop-motion for a timeless ad style

  • Family-Centric Messaging: Playful personified fries create relatable, lighthearted family dynamics

  • Call to Action: Subtly encourages families to visit McDonald's for a fun, familiar experience

  • Convenience Emphasis: Quick 5-second format mirrors McDonald's promise of speedy service

This proposal was developed to create a creative and engaging animated banner ad for McDonald’s, aimed at increasing foot traffic to its restaurants. The concept was designed to align with McDonald’s brand values, with a focus on convenience for families. Using stop-motion animation, humor, and family-centric messaging, the ad connects with the target audience and encourages restaurant visits.

  • Appealing Concept: Turning fries into a quirky family for humor. Stop-motion for a timeless ad style

  • Family-Centric Messaging: Playful personified fries create relatable, lighthearted family dynamics

  • Call to Action: Subtly encourages families to visit McDonald's for a fun, familiar experience

  • Convenience Emphasis: Quick 5-second format mirrors McDonald's promise of speedy service

Concept

  • Fry Family: Stop-motion concept featuring fries as a family unit delivers a playful and inviting message, appealing to viewers with its lighthearted and relatable charm.

  • Convenient Dining: The family of fries dives into the iconic McDonald’s container, visually reinforcing the message of quick and convenient dining.

  • Humor: Puns and talking fries create a playful appeal, capturing the audience’s attention and encouraging engagement.

Process

  1. Research: Analyzed McDonald’s brand identity and current marketing strategies to ensure alignment with the campaign objectives.

  2. Brainstorming: Developed the concept of a “French fry family” to resonate with the target audience of families seeking convenient dining options.

  3. Planning & Execution: Utilized Adobe Photoshop to extract the fries from an image and Adobe After Effects for animation, focusing on creating a smooth stop-motion effect that enhances the playful message of the ad.

  1. Research: Analyzed McDonald’s brand identity and current marketing strategies to ensure alignment with the campaign objectives.

  2. Brainstorming: Developed the concept of a “French fry family” to resonate with the target audience of families seeking convenient dining options.

  3. Planning & Execution: Utilized Adobe Photoshop to extract the fries from an image and Adobe After Effects for animation, focusing on creating a smooth stop-motion effect that enhances the playful message of the ad.